https://www.cielovidaco.com/home-outdoor-business-content-strategy-copywriting-cielo-vida-creative daily 1.0 2026-07-20 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/7295fc53-fae5-4477-96e5-225e9d8da75e/IMG_4278.jpg Services - TALK TO YOUR CUSTOMERS LIKE A NEIGHBOR. Build trust one conversation at a time. “Cielo's ability to see the big picture, connect with people on the little things & tell compelling stories is a rare combination." ~Ali & Aaron Creative, Colorado https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626221540014-27JFR5N2KOA8LX7VE77S/Cielo+looking+at+the+mountains.jpg Services - Real Results: 16+ years writing professionally 50–60% average email open rates Up to 16.1% click-to-open rates Email campaigns that directly generate sales & booked work Trusted by Colorado businesses for nearly two decades https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/113b94d6-5ba8-47c7-af34-ddac209010b5/12.png Services - You'd rather be guiding a trip, caring for trees, tuning skis, or helping customers— than staring at a blinking cursor. That’s where I come in. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/c8b6976c-8f9d-4d6c-bed1-748905d11a51/IMG_2449.JPG Services - I’ll handle the writing for you. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/e57a2766-f3be-4132-b8f6-6c979794c046/IMG_5026-2.jpg Services - My approach: I'm not interested in filling inboxes or creating content just for the sake of creating content. I'd rather send one email someone actually reads than four they immediately delete. The same goes for newsletters & blogs. The best content sounds like a knowledgeable local talking to a neighbor—not like it came from an SEO agency. That's the kind of work I create for you. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587177298568-0NAU11UF8C5FMB4Y5CR6/jodee-kane-sitting-in-front-of-brick-wall.jpg Services - "Projects go smoothly due to Cielo's responsiveness to deadlines & thorough attention to detail—flexible & adaptable. Highly recommend her!" ~JoDee Kane, Pinon Real Estate, Colorado https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587178503428-Z2WSBRWBCG63KPDG6SQB/author-paul-hudon-smiling.jpg Services - "I am fortunate to work with someone who is committed to producing a quality product, yet sensitive to the overall nature of my work. I consider Cielo an asset to my mission." ~Paul Hudon, Author, California https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/a8fdea7e-3fe3-4007-b14d-0e1d667da7ee/IMG_4914.jpg Services - "A solid content creator for our design agency. Cielo’s ability to see the big picture, connect with people on the little things & tell compelling stories is a rare combination." ~Ali & Aaron Creative, Colorado https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/692af08d-0e08-466b-80d4-fb7d3c5f9c5d/IMG_4918.jpg Services - "I always know I can count on her. Cielo demonstrates excellent communication and the highest level of professionalism." ~ Joe Stone, Stone Media, Ecuador https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587177388813-TEL6L2DB7IRZBX76F3G0/mike-rosso-editor-of-colorado-central-magazine.jpg Services - "Cielo always meets deadlines, is creative and was a great asset for our company. We highly recommend her for the skill and enthusiasm she brought to the project." ~ Mike Rosso, Publisher, Colorado https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587177894965-OB5UST53BO5JS0I8R1GX/Marilyn-Laverty-Birney-smiling.JPG Services - “Cielo connects with the audience effortlessly—talents invaluable for businesses communicating with current & prospective clients. A rock star in the Rocky Mountains!" ~ Marilyn Laverty, SBDC Director, Colorado https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/3abf18c9-7c4f-40f0-989a-3c1c0435c103/Screenshot+2026-06-27+at+1.14.38%E2%80%AFPM.png Services - A couple examples of projects I've worked on: Pinon Real Estate - The Pinon Collection Community-focused publication (8+ years) Audience reach 10k+ viewers across Colorado Bristlecone Tree Care Monthly email marketing, blog strategy, local SEO Immediate increase in revenue within the first month https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/f70066e5-8361-4212-be15-a30c2c47adaa/IMG_4450.jpg Services - Let’s Talk. If you're looking for someone who understands both your customers and the outdoors, I'd love to hear more about your business goals. Tap the link below to book a quick call with me to see if we’re a good fit. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626563703672-07XZ460OL5ASFYSJLVBK/sunshine+%281%29.jpg Services - Sunshine Botanicals Sunshine Botanicals in Salida, Colorado was a health and wellness copywriting client. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484646585-KR6SZ7NVH0FED3KT5JQZ/ali+and+Aaron+c+%281%29.jpg Services - Logo for Aaron and Ali Aaron and Ali Creative is a copywriting client. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626564474992-2CMLE20IH9CC1L5VYZTE/artemisia+new+%281%29.jpg Services - Artemisia Clinic Artemisia Acupuncture clinic in Taos, New Mexico was a health and wellness copywriting client. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484755017-0YCRNS4ROC8SZH21QDTD/kopa+%281%29.jpg Services - Logo for Kopa for Good Copywriting client Kopa for Good. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587185055866-GCPJDZI4A95WF15U1QL0/Screenshot+%2839%29.png Services - Zinna Hospitality Blue logo for Zinnia Hospitality copywriting client. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484823819-5LJZQFU5NOL7PUGBZ4QR/sbdc+%281%29.jpg Services - Logo for SBDC Colorado Small Business Development Center helps small business owners. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484705851-S2HS4TEZ4YF0SW52Y645/rent+resp+%281%29.jpg Services - Logo for Rent Responsibly. Red logo for writing client Rent Responsibly. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484992624-NHS0K20NTCET08292XZL/cci+logo+%281%29.jpg Services - Colorado Creative Industries Logo Cielo did copywriting for Colorado Creative Industries. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484944712-R7JELMZ9AYUFKBBPDF9C/coheadwaters+%281%29.jpg Services - Colorado Headwaters Logo Copy Vida edited for Colorado Headwaters. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624484884652-45PKP3PIK0KIQ3DB1LP8/cozine+%281%29.jpg Services - Colorado Central Magazine logo Cielo Vida wrote for Colorado Central Magazine for many years under the pen name Ericka Kastner. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587181537717-J62MVQLZHBD81UJBYLHC/mtnmail.jpg Services - The Mountain Mail Logo Cielo worked as a journalist for The Mountain Mail for several years. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624485272940-I5K0J2JM2BM7EQH9E919/ark+v+voice+%281%29.jpg Services - Ark Valley Voice Logo The Ark Valley Voice online newspaper provides an alternative voice in the Upper Ark Valley of Colorado. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1587181497292-DKKYWHJMB1R8EOPKBLQR/pinon.jpg Services - Logo for Pinon Real Estate Logo for copywriting client Pinon Real Estate. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624485223931-9K17LXGJNUZ6M1CEHCLQ/cctimes+%281%29.jpg Services https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626563887601-FCJE43LAWSOBIOSUWG97/avp+%282%29.jpg Services - Ark Valley Publishing Ark Valley Publishing was one of Copy Vida’s copywriting clients. https://www.cielovidaco.com/field-notes daily 0.75 2026-07-20 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1624485748377-Q7GZ7BUB8MEISGIDBYOW/oc-gonzalez-xg8z_KhSorQ-unsplash+%281%29.jpg outdoor business marketing | copywriting pro tips https://www.cielovidaco.com/field-notes/how-to-get-more-bookings-local-service-business monthly 0.5 2026-07-20 https://www.cielovidaco.com/field-notes/how-to-get-past-customers-to-book-again monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/8c73a9dc-6c3a-4fde-92ba-dff41ff05387/IMG_4268.jpg outdoor business marketing | copywriting pro tips - Your Best Customers Are Probably Already in Your Database - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/58c036d7-fcc6-4f22-9c51-680f16e3c182/IMG_7377.jpeg outdoor business marketing | copywriting pro tips - Your Best Customers Are Probably Already in Your Database - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/22613a8b-be74-4571-94fc-e6c530f6826c/IMG_4985.jpg outdoor business marketing | copywriting pro tips - Your Best Customers Are Probably Already in Your Database - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cielovidaco.com/field-notes/why-your-outdoor-business-needs-a-content-strategy monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/b2308a1d-39ab-4f6f-b5f4-a00a572454d5/IMG_2414.JPG outdoor business marketing | copywriting pro tips - What Backpacking Taught Me About Building a Business People Remember - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cielovidaco.com/field-notes/what-is-copywriting monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626231610768-MXPQ70KH5EXM0K96K24L/Ericka-009-2+%281%29.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Make it stand out Woman reading a newspaper on a park bench. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625609735447-KAGE5UVFI0G1XVX5QQF5/Do+What+You+Love+sign+jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Enter copywriting. Writing you’ll love. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625610150785-EOAH4RFDWNM4YMOV4OKR/Girl+working+on+her+laptop+and+smiling.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - And believe it or not—copywriting is fun! https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625610307907-M1O5TS7BHU7TCOWBCW37/Uncle+Sam+I+Want+You.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Writing done to market a product or service is copywriting. It’s that simple. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625610844889-MJPQ4HNKYABOJG3NVR7Q/If+not+now+when.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - That’s creating scarcity. Make sure your copy has a call to action. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625611110606-8L17GWZLD073LTXHAE7I/Two+women+talking+and+one+is+listening.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Listening to my client is the number one priority of my copywriting work. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625611352106-8E4PSOAX3VMWENN9NLZ1/Search+Engine+Optimization.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Make it stand out Search Engine Optimization. SEO. for copywriting. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625611716356-OTXO7A4IC500K173J4RO/Man+sitting+on+couch+depressed.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - There are 5,400 people per month searching the term: Depression dealing with. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625611884901-8557FYKQH6HDEE4H3MX9/Money+and+coins+poured+out+of+jar.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Copywriting without SEO research is a waste of your money. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625619953228-L845BEI1H0C1PWDW0PJB/Evergreen+pine+needle+branches.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Add more evergreen content, increasing the chance a keyword search will send your ideal client to your site. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625620633147-NYFXZGDWHJNKW4616785/Black+and+white+clock.jpg outdoor business marketing | copywriting pro tips - What is copywriting? - Saving you precious time. https://www.cielovidaco.com/field-notes/the-top-5-opportunities-for-growth-right-now monthly 0.5 2021-07-02 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1584724569369-I9LW91MZ4SYIP5D1N6XT/Cielo+Vida+and+friend+flying+in+a+small+plane+in+Alaska.jpg outdoor business marketing | copywriting pro tips - The top 5 Growth opportunities for health and wellness branding in 2021 Cielo Vida and friend flying in a small plane in Alaska. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625257186670-HHNSP72J2BMNPJPD9319/People+scrolling+their+phones+and+social+media.jpg outdoor business marketing | copywriting pro tips - The top 5 Growth opportunities for health and wellness branding in 2021 - Make it stand out The hands of many people scrolling their phones, checking email or social media instead of working on their website copywriting. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1584725640538-MD9JGMZS4SJKYX4OUA7I/A+three+pained+window+reveals+a+orange+and+blue+sunset.jpg outdoor business marketing | copywriting pro tips - The top 5 Growth opportunities for health and wellness branding in 2021 A three pained window reveals an orange and blue sunset. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625257665905-RKHKYLD31AAQRUGZCHBE/Three+people+working+together+to+unload+a+truck+as+volunteers.jpg outdoor business marketing | copywriting pro tips - The top 5 Growth opportunities for health and wellness branding in 2021 3. Self assessment. What are you good at? How could you improve? Or what have you always wanted to be good at? Identify what this is, and then dive into it. This is your time to rise and shine. 4. Start a blog. Preaching to the choir here. Set a goal to write in your blog every day. Blogging teaches us to make observations about the world around us, because we know we’ll have to write something tomorrow. If you feature the blog on your site, Google will likely notice and send organic traffic your way. 5. Keep creating content. Seth Godin famously said, “Content marketing is the only marketing left.” And for good reason. Everything you view online every day? That’s content. Consider changing your strategy. Create a content calendar. Commit to adding quality, SEO-optimized content to your site, social media and newsletter on a consistent basis. When you look back a year from now, what will people say — moreover, what will you say — you did with this time? https://www.cielovidaco.com/field-notes/the-one-thing-your-real-estate-website-is-missing monthly 0.5 2021-07-14 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1626232142713-JI7SY7IWU69KIF1RK9OZ/Smiling+woman+with+blue+scarf.jpg outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 A woman works in a coffee shop on her laptop. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625258060965-J5DBXJVJDT9GCOXT8TYF/Dispensing+cannabis+weed+buds+at+a+medical+marijuana+wellness+center.jpg outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 Take advantage of this window of opportunity. A health and wellness blog drives organic Google search traffic to your site. And feeds the SEO Beast. You need a health and wellness blog. 2,000,000 pieces of content are published online daily worldwide. Because of this, marketing guru Neil Patel recommends updating your health and wellness blog at least weekly with 1,600-2,000 original and unique words. Patel collected data from 183 companies whose annual revenue is at least 5 million dollars. What did they have in common? They consistently take advantage of content marketing opportunities. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1582385240013-MB35O94NMOLM3WIHJLLX/neilpatelorganicsearchtraffic.png outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 Graph showing organic search traffic from Neil Patel. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625258380999-A1ZS8YGMQBDI7S958P09/Woman+holding+a+video+camera.jpg outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 - Create content 2. Set a weekly health and wellness content output goal. How many words of content are you going to put out each week? A low-ball number might be 5,000 words. That could be a combination of: one 1,000-word blog post two 500-word email sequences 10, 100-word social media posts one 5-minute video. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625258836161-UXSL2MOF326FOWD6V2GU/Person+drinking+coffee+reading+a+blog+post.jpg outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 - Make it stand out Person reading a health and wellness blog post with coffee. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625259163330-KTXOV5UW7C58JOKNGAXG/A+homeless+man+looking+for+kindness.jpg outdoor business marketing | copywriting pro tips - The one thing your health and wellness website is missing in 2021 - Wouldn’t you rather spend time helping people? https://www.cielovidaco.com/field-notes/the-ultimate-guide-to-turning-off-clients monthly 0.5 2021-07-02 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1582696040117-PZNQDUJQ3I4HX18MYIK4/A+man+and+woman+working+in+outdoor+cafe.jpg outdoor business marketing | copywriting pro tips - The ultimate guide to turning off clients in 2021 A man and woman working in an outdoor cafe. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625259714186-DAJ0LMJBEZ5NHUP24NFJ/Frustrated+woman+leaving+a+building.jpg outdoor business marketing | copywriting pro tips - The ultimate guide to turning off clients in 2021 - Make it stand out Frustrated woman in an orange blazer. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625259995535-Z97VH1ID0CR58Y3XBNIP/Male+and+female+gender+signs+on+orange+egg.jpg outdoor business marketing | copywriting pro tips - The ultimate guide to turning off clients in 2021 - Why does this matter to you? Men are no longer making all the real estate purchases. Whether it is a residential or commercial real estate transaction, female pocketbooks are equally as full. Even if the dollar sign is your bottom line. There’s plenty of stats to support viewing women as equals in the mortgage consumption game. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1581445012844-PMKE53Q02Q2M38FTLAG5/household-composition-of-homebuyers-2008-2018.png outdoor business marketing | copywriting pro tips - The ultimate guide to turning off clients in 2021 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625260324059-E9ASITESYVC8U9NXVES4/Man+listening+to+a+woman+talking+in+a+cafe.jpg outdoor business marketing | copywriting pro tips - The ultimate guide to turning off clients in 2021 - Make it stand out Man listening to a woman talk in a cafe. https://www.cielovidaco.com/field-notes/beat-the-midwinter-blues monthly 0.5 2021-07-02 https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1580601110519-ZE84ATOH79MEMZSBXH3P/A+luxury+cabin+in+the+mountains+lit+up+with+blue+light.jpg outdoor business marketing | copywriting pro tips - Beat the midwinter business blues: 5 reasons potential clients need an email from you today A luxury cabin in the mountains lit up with blue light. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625260543496-LWYSEMIN3OW5U5W41ELQ/An+icy+snowflake+crystal+in+winter.jpg outdoor business marketing | copywriting pro tips - Beat the midwinter business blues: 5 reasons potential clients need an email from you today - To find sellers, you need more real estate content ideas. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625260949689-0CK6QA14J1380B1BGVK0/Man%27s+hands+typing+on+a+laptop+computer.jpg outdoor business marketing | copywriting pro tips - Beat the midwinter business blues: 5 reasons potential clients need an email from you today - The time is now When you’re not emailing your client. Someone else is. https://images.squarespace-cdn.com/content/v1/5e275a593c421657bd40b5f9/1625261292030-VPD0FZD6FIACWZETZVTI/A+beautiful+beach+cottage+at+sunrise.jpg outdoor business marketing | copywriting pro tips - Beat the midwinter business blues: 5 reasons potential clients need an email from you today - Now you’re ready to write P. S. Still not feeling ready? Feel free to give me a shout. I’m here to help with content creation or blogging. To learn more about services, click Get Rates in the navigation bar. Curious about other opportunities for growth in 2020? Ideas here. Struggling to keep clients? Wonder if you’ve offended them? Read this. Not sure how to start a real estate blog? What to write about? Or why? Look here..