What a Tree Care Company Taught Me About Local Marketing
Earlier this year, I started working with a tree care company in Central Colorado.
His goal was simple, but not small: steady, predictable bookings. Enough consistent work that he could afford to hire help and actually cover his whole service area, instead of turning jobs away.
We didn't start from zero. He already had a list of nearly 600 people he'd worked with before. Homeowners who'd hired him once, liked the work, and then never heard from him again. That list became the starting point.
Nothing flashy. No big rebrand, no fancy funnel, no rush to post every day.
Just two strategic things, done consistently, twice a month:
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Your Best Customers Are Probably Already in Your Database
One of the biggest mistakes I see outdoor businesses make is constantly searching for new customers while overlooking the people who already know and trust them.
The truth?
Your next booking might already be sitting in your inbox.
Your past customers are some of the most valuable people in your business. They already chose you once. They already experienced what you offer. They already know the quality of your service.
The hardest part of marketing is often convincing someone new to take that first step. A past customer has already crossed that bridge.
But too many businesses lose touch after the adventure ends.
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What Backpacking Taught Me About Building a Business People Remember
Last summer, I spent hundreds of miles walking through Colorado’s mountains with everything I needed on my back.
Out there, there’s no shortcut. You learn quickly what matters.
The gear you actually end up using. The food that fuels you. The decisions that make the journey successful.
And you learn something else:
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