The one thing your health and wellness website is missing in 2021
Ready to get your health and wellness website in front of more people?
Trying to figure out how to get your clients coming back to you?
Do you wish they’d seek you out every time they need the products or services you offer?
How do you get known as the expert in the health and wellness industry?
The answer to each of these questions is simpler than you think.
You need to drive more traffic to your site.
Organic search traffic.
I hate to be the one to tell you, but.
Your website needs a health and wellness blog.
But not just any blog.
An informative health and wellness blog for clients. Crafted with unique content reflecting the needs of your client or patient.
A health and wellness blog updated weekly with a minimum of 1,600 words. Ensuring your biz stands out above the rest in organic Google searches.
The search for a health and wellness practitioner that your ideal client is making right now.
They’re Googling. Looking to find a:
Doctor. Dentist. Acupuncturist. Chiropractor. Personal trainer. Yoga teacher. Immigration advocate. Cannabis center. Massage therapist. Psychologist. Therapist…
Take advantage of this window of opportunity.
A health and wellness blog drives organic Google search traffic to your site.
And feeds the SEO Beast.
You need a health and wellness blog.
2,000,000 pieces of content are published online daily worldwide.
Because of this, marketing guru Neil Patel recommends updating your health and wellness blog at least weekly with 1,600-2,000 original and unique words.
Patel collected data from 183 companies whose annual revenue is at least 5 million dollars.
What did they have in common?
They consistently take advantage of content marketing opportunities.
If you want to help more people—and earn more money—start thinking like these 5 million-dollar businesses.
Look at the impact that blogs alone have on SEO conversion. Whatever it is, the way you tell your story online can make all the difference.
Graph showing organic search traffic from Neil Patel.
Health and wellness blogs create more traffic now.
There’s also been an increase in the length of a blog post.
In 2006 the average length of a blog post was under 600 words. Today it’s closer to 2,000.
There are also a lot more blogs now. In general. And in the health and wellness industry.
It’s hard to stand out in the health and wellness crowd.
Do you want to stay in the game in 2021? You have to keep up.
Level up.
How do you do this?
Adopt a three-part health and wellness content marketing strategy.
1. Create a content marketing calendar. Look ahead at the month, determining which kinds of real estate content you’ll be posting on what days of the week?
Perhaps it’s:
a health and wellness blog post for clients on Monday
an email sequence on Wednesday
and a video posted to social media on Friday.
Re-evaluate the calendar at the start of each month. Assessing your plan and health and wellness blog for strengths and weaknesses.
Repeat what worked during the next month. Toss out what didn’t.
“Failure is an option here. If you aren’t failing, you aren’t innovating enough.”
Create content
2. Set a weekly health and wellness content output goal. How many words of content are you going to put out each week? A low-ball number might be 5,000 words.
That could be a combination of:
one 1,000-word blog post
two 500-word email sequences
10, 100-word social media posts
one 5-minute video.
“Content marketing is the only marketing left.”
3. Post quality real estate content regularly. It isn’t enough to be putting words out there. You need quality words. Engaging, thoughtful, informative, accurate and inspiring words. Compel your client, customer or patient to take action.
When it comes to organic searches, Google has gotten smarter. Google knows if your content is quality. And if it’s original. Or if it’s merely keyword-stuffed content you borrowed from another site.
Lastly, consistency is key. The more you post, the easier it is for your ideal client or customer to find you. It’s that simple.
“A strong, consistent brand built up over time is the best guarantee of future earnings.”
But what would you write about?
What are effective health and wellness blog topics in 2021?
Brainstorm a list of questions your clients, patients and customers ask.
Pay attention to health and wellness topics coming up on social media and make notes.
Generate a survey for your next monthly newsletter. Ask your clients to send you topics in health and wellness they’d like to learn more about.
Next time you’re having lunch with another health and wellness practitioner, ask what they’re covering in their health and wellness blog posts.
Check reputable sources in your specific industry, such as professional journals, for topic ideas.
Remember your goal is not only to drive traffic to your site.
You actually want to be adding value to your health and wellness website.
Offering words that help your clients, customers and patients..
Educating. Informing. Inspiring.
So even if they don’t schedule an appointment with you today. Even if.
They’ll come back to you tomorrow because your words resonated with them.
Make them remember you.
Person reading a health and wellness blog post with coffee.
Your health and wellness blog topics might include:
Investing in supplements that actually heal
Hot developments in the health industry
How international organizations such as WHO impact global health
Health and wellness tips for boosting the immune system
What’s better for you, eating less or moving your body more?
How do I know I’m getting the right nutrients in my body?
Create a success story case study with a former client
Write about a specific disease or fad. Explain your take on it.
Popular health restaurants in your neighborhood
And the list goes on and on…
As you can see, there’s no end to the topics you might cover in your weekly health and wellness blog.
Just make sure you’re adding quality content that adds value to your website.
Content showcasing your authority in the health and wellness industry.
And add that content on a consistent basis.
Then send it out to your health and wellness client email list every week.
To review, remember to Feed the SEO Beast by:
create a content marketing calendar
set a weekly content output goal
post quality content regularly with 1,000 words weekly— at minimum
or hire a professional to do every bit of this for you
Wouldn’t you rather spend time helping people?
Book a 15-minute consult today. Let me — your expert, professional health and wellness copywriter — take care of your weekly blog.
Free up your time to do what you do best.
Helping people feel better.
P.S. If you’d like help creating content or blogging, I’m here.
To learn more about services, click Get Rates in the navigation bar.
Curious about other opportunities for growth in 2021? Ideas here.
Struggling to keep clients? Wonder if you’ve offended them? Read this.
In a mid-winter business slump? Tips to turn it around here.